Curriculum Vitae
WILLIAM J. COBIAN
cobianw@uwstout.edu
EDUCATION
Ph.D. (2001), Organization and Management. Capella University, Minneapolis, MN. Dissertation: “Sales Training and Coaching: A Needs Assessment for Training Sales Managers at Tire Dealers.”
M.B.A. (1994), Business Administration. California State University-Stanislaus, Turlock, CA.
B.S. (1988), Hotel and Restaurant Management. University of Wisconsin-Stout, Menomonie, WI. Magna cum laude.
ACADEMIC EXPERIENCE
UNIVERSITY OF WISCONSIN-STOUT
Assistant Professor (9/2005-present), Department of Business. Menomonie, WI.
Teaching
- Teach the following courses: Professional Selling & Market Development (traditional & online), Sales Management, and Marketing Research.
- Teach a full load of courses every semester.
- Advise 40-50 undergraduate students each semester.
Curriculum Development
- Developer (2007, Summer), developed an online version of the course entitled “Professional Selling & Market Development.”
- Reviser, (2006, Summer), revised existing course, “Professional Selling & Market Development.” Approved by curriculum committee.
- Creator (2006, Summer), created a new course entitled “Sales Management.” Approved by curriculum committee.
Research
Refereed Publications
- Author, Accepted (2008, Spring), “Rationale for a Professional Sales Minor,” Marketing Management Association’s 2008 Proceedings.
- Author, Published (2007, Spring), “Needs Assessments for Training Sales Managers: A Practical Approach,” Marketing Management Association’s 2007 Proceedings.
- Author, Published (2007, Spring), “Sales Coaching: A Model for Training Sales Managers,” Marketing Management Association’s 2007 Proceedings.
Under Review Publications
- Author, under review (2008, Spring), “Shorter Lectures, More Active Learning, and Its Impact on Student Evaluation of Teaching Scores,” an academic journal.
- Co-author, under review (2008, Summer), “Professional Selling Degrees,” a business magazine.
Papers Presented
- Panel presenter (2008, Jan. 16), “Use of D2L/Online and Laptop Teaching,” Professional Development Day Workshops. UW-Stout.
- Presenter, Abstract published (2007, May 23), “Reflections about Course Design from a Second Year Faculty,” Society of Teaching and Learning (SoTL) Conference. UW-Stout.
- Presenter (2007, Mar. 28), “Needs Assessments for Training Sales Managers: A Practical Approach,” MBAA International Conference. Chicago, IL.
- Presenter (2007, Mar. 28), “Sales Coaching: A Model for Training Sales Managers,”MBAA International Conference. Chicago, IL.
- Panel presenter (2006, Jan. 19), “Using Laptops in the Classroom,” Professional Development Day Workshops. UW-Stout.
Grants
- Recipient (2007, May), Sales and Marketing: Traditional Professional Development Grant.
- Recipient (2006, Feb.), Just-In-Time Professional Development Grant.
Professional Related Service (UW-Stout)
- Coordinator (2007-present), Emphasis Area in Professional Sales, Business Administration Program. On-going.
- Member (2007), Student Engagement Project, Teaching & Learning Center. 1 year.
- Member (2007), Professional Development Committee. 1 year.
- Chair (2007), Ad Hoc Committee, Teacher Evaluation Revision. 1 year.
- Member (2006-2008), College Representative, Positive Action Committee. 2 year.
- Member (2006-2008), Department Alternate, Positive Action Committee. 2 year.
- Member (2006), Ad Hoc Committee, Departmental Definition of Research. 1 year.
Professional Conferences/Workshops
Conferences
- Participant (2008, April 2-4), MBAA International Conference. Chicago, IL.
- Participant (2007, Nov. 16-17), The Collaboration Conference. Bloomington, MN.
- Participant (2007, May 23), SoTL Conference. UW-Stout.
- Participant (2007, Mar. 28-30), MBAA International Conference. Chicago, IL.
- Participant (2006, Mar. 15-17), MBAA International Conference. Chicago, IL.
Workshops/Institutes
- Trainee (2008, Jan. 15), Professional Development Day Workshops.
- Trainee (2007, June 27), Writing to Learn Institute.
- Trainee (2007, June 19), Student Centered Learning Institute.
- Trainee (2006, Dec. 8), Effective Group Facilitation Workshop.
- Trainee (2006, Sept. 15), Promotion Workshop.
- Trainee (2006, June 6-8), Student-Centered Learning/Teaching Institute.
- Trainee (2006, Feb. 24), Workshop on Learn@UW-Stout Quizzes.
- Trainee (2006, Jan. 17-19), Professional Development Day Workshops.
- Trainee (2005, Aug. 23-25), New Instructor Workshops.
Professional Memberships
- Member (2007-present), American Marketing Association.
- Member (2006-present), Marketing Management Association.
Professional Meetings (UW-Stout)
Computer Training
- Trainee (2007, Jan. 18), D2L Courses: Spice It Up!
- Trainee (2007, Jan. 17), Camtasia – Screen Capturing with Audio.
- Trainee (2006, Aug. 29), PowerPoint Tools.
- Trainee (2005, Oct. 26), Campus Wide Travel Training.
Professional Development
- Attendee (2007, Oct. 31), Mentoring Hour, Training & Learning Center (TLC) session.
- Attendee (2007, May 3), Online Course Quality Standards.
- Attendee (2007, Jan. 16), Tips to Promote Your Program in the News.
- Attendee (2007, Jan. 16), Changing Nature of Teaching Summer School.
- Attendee (2006, Aug. 31), Teaching Portfolios: Improve Teaching & Personnel Decisions.
- Attendee (2006, Aug. 30), Delivering Quality Instruction via Distance Education.
- Attendee (2006, April 10), Needs Assessments, TLC session.
- Attendee (2006, March 9), Audio Conference on Student Ratings.
- Attendee (2006, March 3), Assessment, TLC session.
- Attendee (2006, Feb. 24), Problem-based Learning, TLC session.
- Attendee (2006, Feb. 17), Plagiarism, TLC session.
- Attendee (2005, Aug. 29), Showcase of Innovative Teaching, TLC session.
Miscellaneous
- Reviewer (2008), 2008 Academy of World Business: Marketing and Management Development. Conference proceedings.
- Reviewer (2007, Spring), McGraw-Hill/Irwin text: ABCs of Relationship Selling through Service (9th Edition).
- Advisor (2006), four separate student research projects: Health and Fitness Center, University Bookstore, Blue Devil Productions, and Student Center Services. UW-Stout.
MONTANA STATE UNIVERSITY, BILLINGS.
Part-Time Instructor, College of Business. Billings, MT. June 1998-May 1999.
- Taught the following courses: Introduction to Marketing, Operations Management, and Introduction to Management.
BUSINESS EXPERIENCE
MICHELIN NORTH AMERICA, INC.
Fleet Account Manager (July 2001-Aug. 2005), Commercial Tires. Minneapolis, MN.
- Managed the sales and distribution of a leading brand of tires and retreads to the trucking industry and tire dealers.
- Developed business plans, introduced new tread designs, and negotiated pricing.
- Trained and coached dealer salespeople about selling skills and product information.
Territory Manager (Aug. 1997-June 2001), Commercial Tires. Billings, MT.
S.C. JOHNSON & SON, INC.
Territory Sales Manager (Dec. 1994-Aug. 1997), Commercial Chemicals. Northern California.
- Sold a leading brand of cleaning chemicals to distributors, national accounts, and end users.
GENERAL MILLS, INC.
Territory Manager (Jan. 1994-Dec. 1994), Consumer Foods. Northern California.
- Marketed grocery products to wholesalers, national accounts, and retailers.
Territory Manager (May 1991-Dec. 1993), Yoplait. Northern California.
- Managed the sales and distribution of Yoplait yogurt.
Sales Representative (July 1988-May 1991), Consumer Foods. Sacramento, CA.